ALL ENTRIES ARE EVALUATED BY IMPARTIAL JUDGES
Each entry will be graded on a 100 point scale, based on the following criteria:
ENTRY PRESENTATION - 10 Points
Design, innovation, and thoroughness of entry presentation and application. Nominations must also adhere to entry procedures and respond to specific criteria outlined in the judging criteria.
QUALITY - 30 Points
Quality of design, concept, execution, and materials/medium. Creativity in project design, development, implementation, message delivery and originality.
EFFICIENCY - 30 Points
Effective use of materials, manpower, resources, and budget. Describe the purpose and various elements of the program, activity or campaign.
COMMUNITY OR ECONOMIC IMPACT - 30 Points
Entries are only required to meet either community or economic impact, so nominations will not be penalized for lacking both community and economic impact. Entries must specify which criteria they are addressing (Community or Economic Impact). Entries emphasizing both community and economic impact may address criteria in the application.
COMMUNITY - Impact of the program on the community regarding community pride, involvement, and enhancement. Identify the message that was relayed to governmental officials, other industries, entire communities, educators or other audiences that might have been impacted by the program or campaign. Describe the program/campaign and how it shaped public opinion regarding economic, cultural or social importance of travel and tourism.
ECONOMIC - Impact of the program on the community in terms of new business, revenue, exposure, etc. Clearly state the results achieved, such as increased visitor counts, market share, economic impact and ROI; improved reader, viewer and listener impressions; and related data.